DISCOVER OUR HERITAGE

Revolutionizing perfumery

Founded in 1958 by renowned perfumer Mr Bùi N. Châu, IMMORTEL quickly became Vietnam’s leading fragrance brand. Known for blending creativity with innovation, Mr Châu introduced groundbreaking techniques like silk screen printing on glass bottles in the 1960s and the pressurised spray bottle in 1965, transforming how perfumes were used and experienced.

Today, IMMORTEL operates from France, with its premium fragrances crafted in Paris and exclusively distributed in Vietnam by Bui Cosmetics Co., Ltd. since 2004.

A glass perfume bottle with amber liquid and a faceted cap sits on a reflective surface

Pursuing the legacy

Restaurant interior with dining tables, purple chairs, a bar, and chandeliers.

Richard, son of Mr Bùi N. Châu, has continued the family legacy with expertise in premium ingredients and innovative fragrance solutions. IMMORTEL’s PurAroma line combines advanced Japanese Nano technology and French standards to deliver bespoke scents, designed for luxury spaces like hotels, resorts, and fitness centres.