DISCOVER OUR HERITAGE

Revolutionizing perfumery

Founded in 1958 by renowned perfumer Mr Bùi N. Châu, IMMORTEL quickly became Vietnam’s leading fragrance brand. Known for blending creativity with innovation, Mr Châu introduced groundbreaking techniques like silk screen printing on glass bottles in the 1960s and the pressurised spray bottle in 1965, transforming how perfumes were used and experienced.

Today, IMMORTEL operates from France, with its premium fragrances crafted in Paris and exclusively distributed in Vietnam by Bui Cosmetics Co., Ltd. since 2004.

A glass perfume bottle with amber liquid and a faceted cap sits on a reflective surface

Pursuing the legacy

A Legacy of Innovation

Building on the foundation laid by his father, Mr. Bui elevates the family’s expertise in fine ingredients through Parfums IMMORTEL. This heritage of excellence serves as the backbone for the PurAroma line, developed to transform the guest experience within world-class resorts, hotels, and spas.

The Science of Atmosphere

The PurAroma collection represents the pinnacle of modern scenting, merging high-tech Japanese Nano-dispersion with the timeless elegance of French perfumery. Specifically engineered for high-end hospitality and fitness hubs, PurAroma creates signature atmospheres that linger in the memory of every guest.

Advanced Purification

Complementing these scents is our Odor Eliminator range — a suite of premier products developed using patented French technology. Unlike traditional maskers, these formulas neutralize unpleasant odors on all surfaces instantly without leaving residue. These organic solutions penetrate deep into air conditioning and HVAC systems, purifying the air and refreshing the environment within minutes.